Viral Academy
Welcome,
NAVIGATION
Module
4
.
Lesson
2
Hook Strategy
Your hook is the first 5 seconds. Get it wrong and nobody sees it. We cover 4 hook formulas with real examples for each.
Hook Type | Formula | Example |
|---|---|---|
Watch How | "Watch how [person] [did something shocking or impressive]" | "Watch how this guy turned $0 into $14,000 in 30 days." |
Their Reaction Was | "[Set up the situation]. Their reaction was [emotion/unexpected]" | "He confessed something he kept secret for 10 years. Their reaction was not what anyone expected." |
Meet [Person] | "Meet [person], a [man/woman] who [shocking fact]" | "Meet the man who has not spoken a single word in 11 years." |
This... | "This [person/place/thing] [does something unexpected]" | "This store owner has a tradition. Whenever a kid brings in good grades, he lets them pick anything for free." |