You could post on TikTok or Instagram/Facebook Reels. So why YouTube Shorts specifically? Let's go through all the platforms:

TikTok:

• Massive reach but have to live in a specific area to be able to apply (US, UK)

• High chance of rejection due to reused content, since our style of video creation is by using highly viral clips that probably already is uploaded on TikTok

• The app has faced bans and regulatory uncertainty in multiple countries, not stable ground to build a business on

Instagram Reels:

• Good for personal brands and brand deals

• The algorithm heavily favours accounts that already have an established following

• Growing from zero is significantly harder than YouTube

• They don't have a monetisation program

Facebook Reels:

• Dying platform for this use case

• Older demographic, low engagement on short form content

• Not worth the effort when better options exist

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Now let's talk about the best of all.

YouTube Shorts:

• The only platform where you can go viral from zero AND earn serious AdSense revenue

• RPM is way higher than any other platform depending on your niche

• Your content compounds. A video posted a year ago still gets views and earns money today

• Short form and long form work together on one channel, increasing overall revenue

For anyone building a content business focused on monetisation, YouTube is the only serious answer.

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In the next lesson we break down exactly how the YouTube algorithm works so you can use it to your advantage from day one.